When shopping for a new car it is important to choose a dealership you can trust, rely on, and feel comfortable doing business with. Thislong-term relationship is especially important for customers who like to have their car serviced at the same dealer for the life of theirvehicle. These positive business-to-customer relationships are not only good for the consumer, but also the dealer. The best dealerships workhard to keep life-long customers through every aspect of the car buying process from the moment the customer drives onto the lot, to when the caris being serviced years down the road.
In the pre-Internet days of buying a car the consumer was essentially at the mercy of the dealership. A lot of money is at stake and thedealer held all the cards. For decades, this situation was used by dishonest dealers and service shops to take advantage of car buyers. Theactions of a handful of dealerships over the years tainted the entire business of selling and maintaining cars to the point where the commonperception was that ALL dealers were out to rip off the consumer. Fortunately, this reputation is false.
It is true there are still dishonest salesmen out there, but overall the majority of Florida dealers practice good business and try very hardto overcome the stigma they have been given. If they did not, these dealerships would not be around. If you think about it, the averagedealership customer is a local resident who talks to other potential customers every single day. Word gets around, especially about negativecustomer service experience. The bottom line is that dealerships with a track record of treating customers poorly rarely survive in the longterm. Fortunately, it is easy to weed those out and concentrate on the dealers who deserve your business.
How does a well-informed Florida car buyer like you find a good dealership before it is too late and the purchase has been made? Here are afew things to look out for and to think about when shopping for a new car:
Read the Dealer Reviews - The dealer reviews on Autotropolis.com are honest reviews from customers just like you. Thesereviews can provide a good idea of overall dealership quality. If you have done business with a dealership, you can rate the experience byvisiting the dealer locator and clicking either the green "thumbs up" button for a positive experience, or the red "thumbs down" button for anegative experience. You may also write a review.
Dealer Longevity - Selling cars is a tough business and dealerships can come and go. This is particularly true of car dealersopening their doors for the first time less than 12 months ago. Is the dealer you buy a car from going to be there in the future when you needassistance? It is usually safer bet to purchase a vehicle from a well-established dealer, such as Arrigo Dodge, who has been a member of thecommunity for a number of years.
Shop Around - Before settling on a dealership it is wise to shop around. Dealers are usually clustered in groups, so it iseasy to hop from one dealer to the next. Shopping around lets you not only sample a variety of cars, but also allow you get a feel for what youlike and what you don't like about any particular dealership.
Ask Around - Ask your friends, family, and co-workers where they purchased their vehicle and if they had a good experience.Most people are happy to share their experiences when asked. Word of mouth is an extremely powerful tool, and dealers know that a single badincident of poor customer service could cost them sales down the road.
Shop Around - Before settling on a dealership it is wise to shop around. Dealers are usually clustered in groups, so it iseasy to hop from one dealer to the next. Shopping around lets you not only sample a variety of cars, but also allow you get a feel for what youlike and what you don't like about any particular dealership.
Facilities - How a dealership staff cares for the facility can say a lot about how the dealership. Good dealers take pride intheir showroom and their facilities. Look around when you first pull into the lot. Are the facilities clean, orderly, and in good repair? Are thecars on the lot clean? Are the sales, service, and support staff dressed professionally? Is the service area neat and tidy?
Customer Service - When you are on the lot or in the showroom shopping for a car does the sales staff treat you with respect?If not, leave. Everybody has their bad days and salespeople are no exception, but if you feel like the sales or service staff is not treating youproperly or if you are feeling uncomfortable, you are probably better off shopping elsewhere.
Services - Not all dealers offer the same set of services. Ask your salesperson whether the dealership offers services thatyou may need in the future, such as express service check-in, shuttle service, loaner cars, service rate information, and service departmenthours are common needs.
J.D. Power - J.D. Power and Associates maintains Customer Satisfaction Index (CSI) and Sales Satisfaction Index (SSI) studiesthat give an overview of customer satisfaction ranked by manufacturer. The results from these studies are widely available. The SSI studymeasures the overall dealership experience, dealership facility, salesperson, paperwork & finance, and the delivery process on a 1 to 5scale.
Buying a car from a dealership can evade many of the pitfalls associated with buying privately.
Better Inventory Options - To begin with many dealerships are interlinked, so if your local branch doesn't have the car youwant in it's current inventory there's a good chance that another branch will. The salesperson can find all cars matching your requirements for acar in other branches through the computer, and can coordinate for you to see the vehicle at the other branch. In some cases, the car can even betransferred to your local branch, saving you the annoyance and extra miles oftraveling.
Financing - Buying from a dealer also allows you to broaden your budget and purchase a newer model than you might do if youonly had a certain amount of cash. Many dealers offer a variety of finance packages to help you meet the cost of your new car, whereas buyingprivately means you'll need to pay the full purchase price upfront. Buying your car on finance also allows you the added benefit of adding otherservices into your finance agreement, such as extended warranties and servicing. You can also get credit for atradein.
Certified Inspection- If you are buying used, any car held in dealer stock will have passed an official inspection. This would make you aware of any mechanical defects, if there is any outstanding finance on the vehicle, or if the car has been written off by aninsurance company and consequently repaired.
Expert Service - Going through a trustworthy dealer who specializes in certain types of cars, such as Arrigo Dodge in WestPalm Beach, will place you with sellers who are experts in the specific make of vehicle you are interested in. This will increase thelikelihood that your questions and concerns will be answered.
Warranty - When buying your car from a dealer, you'll also be protected by an included warranty on your vehicle. The extentof warranties offered differs between dealers, and can usually be extended to cover a longer period of time.
When shopping for a vehicle, whether new or used, people sometimes have fears of being pushed into purchasing something they don't want, orthat is too expensive. In most cases the dealership will treat you with respect and honesty. But as long as you become a wellinformed consumer, do your research, and follow these tips, you can walk into any dealership comfortable, relaxed, full of confidence.